The Collection
Dubai Beach Lifestyle — UAE Exclusive
Your guide to Dubai's finest beach culture — and the 100% cotton jacquard beach robes that complete every sun-kissed moment.
Who we are
There is a particular kind of freedom that comes from stepping onto a Dubai beach at golden hour — the Persian Gulf stretching endlessly, the skyline shimmering behind you. We celebrate that feeling. And we believe the right essentials make all the difference. That's why Mermaids Club was born — luxury 100% cotton jacquard beach robes crafted for the woman who lives life beautifully by the water.
Each robe is embossed with our signature seashell and fleur-de-lis jacquard pattern. Multiple pockets. A flattering belted silhouette. And a philosophy that says you should carry less — and feel more. Available exclusively in the UAE at mermaidsclub.com.
The Collection
The Lifestyle
More than a cover-up, a Mermaids Club beach robe is a way of moving through life. Slip it on after a swim. Belt it for a chic sunset walk. Wear it over a swimsuit at brunch. Effortless, always elegant.
Curated Guide
The original luxury beach club — a global icon setting the standard for poolside glamour on Pearl Jumeira.
Pearl JumeiraArguably Dubai's most beautiful setting, tucked into Caesars Palace on Bluewaters with impeccable service.
Bluewaters IslandIconic outdoor venue at Dubai Marina — a cultural institution with views of Ain Dubai that define the city's beach scene.
Dubai MarinaThe quintessential Palm experience with private beach, stunning pools, and full Atlantis hospitality.
Palm JumeirahFrench Riviera aesthetics transported to the Gulf — think Cannes, warmer, with spectacular sunsets.
Palm JumeirahThe most accessible luxury beach in Dubai — bohemian, vibrant, and beloved by residents and visitors alike.
Jumeirah
The Essentials
Mermaids Club beach robes are crafted from 100% premium cotton terry with an embossed jacquard pattern of seashells and fleur-de-lis. Light yet structured, soft yet refined — practicality and understated luxury, together.
Our Coral Mission
5% of every Mermaids Club revenue goes toward real coral reef restoration. When you wear our robes, you become part of a wave of change — bringing vibrant marine life back to the ocean we all love.
Journal
Beach Style
Best beach robe for Dubai Summer 2025: your complete guideFrom Five Palm to La Mer, discover why cotton is the only fabric that makes sense for Dubai's climate.
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Style Guide
5 ways to style your beach robe beyond the beachA Mermaids Club robe isn't just for swimming — it's a lifestyle piece designed to move with you from sunrise to sunset.
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Wellbeing
The ritual of reconnection — slow down and feel moreIn a world that moves too fast, true luxury lies in the ability to pause. To reconnect with your body and the sea.
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Brand Story
The symbol behind Mermaids Club — freedom, femininity, the seaSince the beginning, the mermaid has been more than a name — she is the soul of the brand, a symbol of strength and fluidity.
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